Shop fronts!

Ah now this was fun, another haul from the Batman live project, a wee bit of fun involving modifying the shop fronts of Forbidden planet in order to become a form of rather overt Guerilla marketing. The idea is that any villain featured in the show would have an appearance in the form of shop from in the coming months.

This also tied rather nicely into the online hunt. The idea was to entice people into finding out more by offering them rewards such as goodies and even tickets to the event. The website would have hidden details in a viewing gallery that featured these pictures. People would be able to search for clues that would lead to them accessing more of the site as well.

Naturally these shop fronts would also have hidden clues hidden in the form of QR codes allowing people to instantly access the website and other content/clues in the hunt for free stuff.

This sort of plan would have been marketed at the teen/older batman fans - using smart phones to tweet and  scan QR codes to work out what is going on. The Overhauled shop fronts where essentially designed for any aged batman fan, even the really young as the designs embrace the more silly camp nature of the series that I think is probably the best known part of the series. Ahh Adam West.

Thinking about it, wouldn't it have been awesome to have the "Riddler Planet" in neon? Oh come on you know that is seven flavours of awesome right there.