Wednesday, 27 October 2010

Perfect Day

Another poster campaign, this one again was a fun one.

It's a little trying to sell the "Perfect Day" to someone, more so in Scotland where the negatives outweigh the positives sometimes. So for this project I decided to look at ways of just teasing people with famous Scottish icons to entice them to go to Scotland in the hope of seeing more. It's really the opposite of a poster designed to show you what you can get, the idea here is "You have to come here and see if for yourself."




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