Wednesday 27 October 2010

Monster Much poster campaign

This was a fun little project that we where tasked with some time after christmas, the idea was to bring monster munch back into the world somehow.
I opted for the big social gathering of movie nights, where everyone would have snack food, of course the snack food of choice being Monster Munch! It was a challenge and a half to get a working idea on the go, but the main idea is linking movies with Monster Munch, the eventual idea was just to have movie posters with quotes and clues, some obvious, some not so, this was part of a contest where people could win prizes online. All part of the "getting people to take part" concept that so many companies like to do these days, the internet and such groups as twitter and facebook making this so very easy and fun to do.







See if you can guess what the movies are!

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