Brand new logo! The classic lightbulb.
I'll let you know how the hardback sales come out.
While there is always a serious element to design it should be noted that really, ANYONE can be serious when they try. But being funny and still interesting is (personally) tricky. I think it shows a certain level of humanity in work and not being so plain faced. Hopefully I will be able to explore the humour a little more later down the line. But right now I am getting the feeling that with a less cluttered cover and a personal logo I have a higher chance of at least gaining some attention.
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